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BehindTheWhiteGlasses_FotoScena_E.Ruiz_H

Cinema Italia

At Zenni Optical, we had a chance to collaborate a pop up with Lina Wertmüller, the first woman to ever be nominated for Best Director by the Academy Awards. During a day-long screening and celebration of her career at the Castro Theatre in SF, we featured our glasses after her signature look: white glasses. We also held a raffle for giveaways. 

I handled all the creative, including email, social, exhibition signage, and raffle entry deliverables. 

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