Danielly D Aldana 

Objective: To test different approaches to the filters & views interface, while elevating the virtual try-on opportunity to the user. 

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Problems:

• Designer accepted challenge prematurely without consulting other teammates on submitted design. 

• No indication of research of customer journey

• Proposed design variations was vetoed by the business team since they were vague & harried. 

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Limitations: 

Left panel iterations were not explored by a teammate so we wanted to run a quick design huddle to present some iterations to test to our audience that followed the lean design sprint process.

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Research: 

• We ran a competitive analysis focusing on the GUI elements desktop & mobile positioning and hierarchy of needs.

• We explored our own user journeys with amazing ContentSquare tool to find where stagnancy was prominent; this being the right hand side of the screen and no mutually agreeable hypothesis for mobile. 

• Noteworthy Contribution: Have on hand dry erase boards for individual submissions of the design. I bring these to all brainstorms & kickoffs in case there's an itch for visual interpretations. 

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Output:

Able to produce & deliver three solid designs for testing within the Optimizely tool in a polished and unified direction for submittal. Outcome is still under review. 

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Further points of discussion:

I enjoy critique and allowing an open space for constructive feedback on a minimal time constraint. This is a great example where I've pulled back onion a bit further on a Red Herring project while still honoring the Lean design sprint process in a 2 hour time-span before lunch. This allowed the designer to produce iterations by EOD. 

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We all have bigger fish to fry but if we don't give time and attention to the minutia then we work double the time on what would have been a quick submittal.

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